Thursday, March 10, 2011

Topsfield Gift Company Helps Businesses Thank Customers

Heidi Bond stands by her gifts.
(photo by Alyssa M. Baxter)
By Alyssa M. Baxter
Gordon College News Service
  

TOPSFIELD, MA-Times are hard, but that does not mean businesses can’t honor their customers and The Dazzling Dot, a gourmet and specialty gift company in Topsfield, is helping them do so. 

“Something that has really taken off since the recession hit is customer appreciation gifts,” said Heidi Bond, 45, one of four co-owners of the small company. “It’s a corporate theme that has become more important because people want to thank their customers.”

But appreciation gifts, even if they’re small, are also being used to attract new customers because Bond says they add, “that extra little sentiment.”

The specialty gift company—which is located in a small office building and does most of its business online—first launched in September 2005 under the name Cravings Gifts before rebranding itself to The Dazzling Dot. Along with Bond who focuses mostly on finances and accounting for the company, the other owners include sales manager Stephen Moses, web/marketing  designer Meghan Malone-Moses, and gift creator Kristin Reynolds. Popular gifts, Bond said, include New England themed baskets, a chocolate lover’s gift tower and spa gifts.

“They are fantastic,” said
Jason Maxwell,

the founder and president of MassPay Inc., a payroll services company in Beverly. Maxwell’s company, which recently sponsored an event to benefit the Mass General/North Shore Cancer Center in Danvers, asked Dazzling Dot to help provide gifts for their silent auction. “But we also use them for corporate gifts.” 

Bond said that with the current economic climate business, owners have to be both creative and diverse with their products and services in order to best serve their clients. Consequently, one company ordered 200 gifts in one day for their customers.

“Sometimes, you have to be willing to go above and beyond,” Bond said.

The Dazzling Dot, whose business is mostly through their online store, www.thedazzlingdot.com ships gifts throughout the country with their trademark silver polka dots on all their packaging. They have created gifts for area businesses such as Danvers Bank, Research Results, and English Commons. They have tailored wedding guest hotel gifts, themed gifts that highlight Gloucester attractions and even made a huge dinosaur themed gift targeted for children as well as a “My Fair Lady” themed gift for the Stoneham Theater.

“It’s great to be tied into the community,” said Bond, who wishes she could say yes to everybody who calls for donations. But the Dazzling Dot often donates time and gifts for numerous regional non-profits such as The Special Olympics of Massachusetts.

“It’s a creative business,” said Bond. “The best part of my job is being making people happy, being able to create something just for them.”

For more information on The Dazzling Dot gifts, go to
www.thedazzlingdot.com , call them at their Topsfield office at (978) 887-1131.

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