Wednesday, January 20, 2010

Survival of the Small Business: Manchester by the Book

By Alysa Obert
Gordon College News Service
January 20, 2010

Eleven years ago owner Mark Stolle opened the doors of his shop Manchester by the Book. Although the name was not his favorite, the store has since become a staple in the community where residents view it as a place to rest, relax, enjoy a book—or two—and an interesting conversation.

Like most small businesses on the North Shore, Manchester by the Book in the center of Manchester by the Sea, MA, started small an idea and some books from Stolle’s parent’s basement.


“I saved everything I made to buy books,” Stolle said. “I went to estates sales, garage sales, used book stores, library sales, you name it.” After three years he had enough to open.

Now the shop holds over 15,000 books from antique to shiny and new, piled to the ceiling and on shelves that create a maze-like effect. At his desk, Stolle’s head bobs up and down in the sea of hard and paperback companions. Giraffes are painted on the wall of the children’s section, a generous gift painted on the day he opened by a teacher and her husband whose names Stolle now can’t remember.

The books, their prices and their subjects are as diverse as the homes they came from. Prices range from $0.00 to the thousands. “The books we have for free are hidden around and its just like a treat if you find it,” said employee Jade Weston, a frequent customer at the store before Stolle hired her to help.

The ambiance and reputation in Manchester by the Book are the primary reasons why, despite the economy, Stolle’s business continues to thrive. The store hosts a number of community events as well as a book club, dessert nights, author readings and a poetry contest for valentines.

“Our efforts aim at making a cultural community center, sort of your living room away from home,” said Weston.

Even with technological changes like electronic books such as the Kindle or Nook, the shop has seen steady business.

“Kindle is nothing,” said Stolle.“Kindle was made for the non-reader who will read what, like three best sellers in a year?” According to Stolle, such devices can’t replace the overall ‘magic’ that happens when reading a book and holding it in your hand.

“(Everything from) the aesthetics, the cover, the feel of the pages, the typeface, being able to put a book down and pick it up five minutes later, are all a part of the reading experience,” said Stolle, who believes the novelty of electronic books will wear off and they too will find their place on the shelf.

And Stolle doesn’t see other bookstores like Barnes and Noble or Borders as competition. Instead he says, “Anything that helps book culture, helps my business.”

For Stolle the store’s success is simple: he loves what he does. “I am a voracious reader and I was willing to have a muffin and a coffee for breakfast for 11 years.”

For more information on upcoming events visit www.manchesterbythebook.com 


98 comments:

  1. I am always into learning more in this domain. Thanks for your lovely tips. I will return soon.
    Jukkasjarvi

    ReplyDelete
  2. Replies
    1. This is really a fantastic and informative blog. The article is written very well and I will continue to focus on your article. Thanks for sharing.
      obat aborsi
      jual obat aborsi
      obat penggugur kandungan
      obat aborsi
      obat aborsi


      Thanks so much for the blog.Thanks Again. Really Great.
      thor hammer
      hammer of thor
      ahli kunci
      ahli kunci

      Delete
  3. Your efforts aim at making a cultural community center sort of your living room away from home you saying believes the of electronic books will wear off and they too will find their place on the your shelf. even with technological changes like electronic books such as the Kindle or Nook, the shop has seen steady business.

    Regards

    nebosh igc training in chennai
    nebosh in chennai
    nebosh institute in chennai
    Iosh course in chennai
    Iosh training in chennai

    ReplyDelete
  4. Your efforts aim at making a cultural community center sort of your living room away from home you saying believes the of electronic books will wear off and they too will find their place on the your shelf. even with technological changes like electronic books such as the Kindle or Nook, the shop has seen steady business.

    Regards

    nebosh igc training in chennai
    nebosh in chennai
    nebosh institute in chennai
    Iosh course in chennai
    Iosh training in chennai

    ReplyDelete
  5. I like reading your story, thank you for posting it.
    pasang iklan gratis

    ReplyDelete
  6. http://humanityfever.blogspot.com/2016/05/viagra-asli.html
    http://lawemas.onesmablog.com/Jual-Viagra-Asli-Murah-Obat-Kuat-Viagra-Asli-1136953
    http://cmliker.blogspot.com/2016/05/jual-obat-kuat-viagra-asli-dengan-harga.html
    http://blogianista.blogspot.com/2016/05/viagra-asli.html
    http://versinyasaya.blogspot.com/2016/05/viagra-asli.html
    http://tikusblogger.blogspot.com/2016/06/viagra-asli-murah-terbaik-dari-usa.html
    http://obatkuatpria.onesmablog.com/Jual-Viagra-Asli-Murah-1137056
    http://obatkuatpriaone.blogspot.com/2016/06/viagra-asli.html
    http://cara-kita.mwb.im/jual-viagra-asli-murah-dari-usa.xhtml
    http://iklanbaris689.mywapblog.com/jual-viagra-asli-murah.xhtml
    http://arimbionline.blogspot.com/2016/06/viagra-asli.html
    http://lawemas.indonesiaz.com/jual-viagra-asli-paling-murah.xhtml
    http://pulsasakti.yu.tl/jual-viagra-asli-usa-paling-murah.xhtml
    http://amykucintaku.blogspot.com/2016/06/viagra-asli.html
    http://nulidragon.blogspot.com/2016/06/viagra-asli.html
    http://lawemas.bloggets.net/jual-viagra-asli-murah-terbaik/
    http://jasaseomuda.blogspot.com/2016/06/viagra-asli.html
    http://obatkuatpriapriaampuh.blogspot.com/2016/06/viagra-asli.html
    http://jualcialismakassar.blogspot.com/2016/06/harga-obat-kuat-iagra-asli-murah-dari.html
    http://pemudamart.blogspot.com/2016/06/viagra-asli-murah.html
    http://dhe2-komputer.blogspot.com/2016/06/viagra-asli.html
    http://nulidragon.blogspot.com/2016/06/viagra-asli-murah.html
    http://viagraasli.onesmablog.com/JUAL-VIAGRA-ASLI-MURAH-NO-1-DARI-USA-HARGA-GROSIRAN-1243667
    http://viagraaslimurah.onesmablog.com/Agen-Obat-Viagra-Asli-Murah-1266166
    http://viagraoriginal.onesmablog.com/Obat-Kuat-Viagra-Asli-Original-Murah-1275662
    http://viagraasli.sosblogs.com/The-first-blog-b1/Jual-Viagra-Asli-Murah-Dari-Usa-b1-p2.htm
    http://tipskesehatangigi.com
    http://globalindointerior.com
    http://idwisata.blogspot.com
    http://dutamanis.blogspot.com
    http://penginapandibatu.com

    ReplyDelete
  7. *700# mobilink what is Meant By This Key? And what is the purpose of *700# Mobilink Key?

    ReplyDelete
  8. Nice article MR,,,thank you so much for your post today,, really i agree n i like it
    jelly gamat gold g

    ReplyDelete
  9. nice information shared thank you and i am interested to visit again. I have understand your stuff previous to and you are just too great. I actually like what you’ve acquired here, certainly like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I cant wait to read far more from you. This is really a wonderful website.
    hiall.in
    SSC Latest Updates 2016
    upsc exams 2016 notification

    ReplyDelete
  10. scholarship, epass status, renewals, edit option, pre matrci, post matric programs, ap, telangana, hp, karrnataka epass applications, eligibility criteria.
    scholarship india

    ReplyDelete
  11. It is the portal where you can find all kind of jobs and recruitment results answer key general knowledge and question papers etc.
    job6.in

    ReplyDelete
  12. PROMO DELIMA
    poker online | Agen Domino | Agen Poker|Kumpulan Poker | bandar poker | Judi Poker | bandar qiu | Judi online terpercaya

    Bonus yang kami sediakan :
    * TO (Turn over) sebesar 0.3% yang akan di kami bagikan setiap hari senin
    * Bonus referal sebesar 10%

    Ayo segera daftarkan diri anda dan bergabunglah bersama kami !!
    Delimapoker.com Situs Agen Poker Online Terpercaya di Indonesia akan melayani Anda dengan profesional, memproses depo/wd dgn cepat, dan anda tak perlu menunggu lama untuk mulai bermain.
    Come join and be a winer with us !!

    Untuk info selanjutnya silakan chat ke :
    Livechat_____: delimapoker
    BBM__________: 7B960959
    Facebook_____: Facebook
    Phone number_: +85595678845

    ReplyDelete
  13. Thanks for this amazing post, right to the point.
    viper snake

    ReplyDelete
  14. Eleven years is quite a long time ago, and seeing that the business 'manchester' is still on the track is quite a commendable thing. errors editing help This is a captivating post, and for sure i would like to see more of such information.

    ReplyDelete
  15. BandarQ / http://situsbandarqterbaik.com/
    Poker Online 2017 / http://www.com303.net/

    BandarQ / situsbandarqterbaik.com
    Poker Online 2017 / www.com303.net

    BandarQ
    Poker Online 2017

    ReplyDelete
  16. thanks for article ... that was awesome....really useful
    best regard
    حامد همايون
    song2song

    ReplyDelete

  17. نستخدم افضل المكينات المخصصه في تنظيف الموكيت والسجاد الخاص بالمساجد والتي تعمل عن طريق تنظيف موكيت المساجد بالمنظفات الحديثه لكي نصل الي اعلي مستوي من التنظيف

    كما ان جودة التنظيف الخاص بتنظيف الموكيت تعتمد علي نوعيته مع استخدام المكينات الحديثه وبالاضافه الي الايدي العامله المدربه حديثا

    شركة تنظيف مساجد بالرياض
    شركة نقل اثاث بمكة
    شركة نقل عفش بمكة


    ReplyDelete
  18. https://goo.gl/Jo8BVF
    https://goo.gl/MWj7yA
    https://goo.gl/kdv8iT
    https://goo.gl/OSdBpJ

    ReplyDelete
  19. College Republicans http://lyricslux.com/ at Central Michigan University were distributing gift idea bags to students on Wednesday when the card was discovered. The

    card, created by an recognized university student, featured an image of Adolf Hitler, alongside Valentine sentiments. http://lambingan.ph/ The combined group

    apologised, saying it didn't "condone this kind of rhetoric or anti-Semitism". "At tonight's [Thursday] College or university Republican meeting, we'd a ROMANTIC DAYS

    CELEBRATION party, http://tambayanshow.net/ where each member http://tambayanshow.com/ furnished a handbag and other associates positioned http://streammint.net/

    valentines within others' bags. Alas, a very unacceptable card was put into a tote without other participants' knowledge."CMU Leader Dr George Ross granted a statement

    expressing the college or university was "deeply disappointed". "This isn't who we could as a campus community," Dr Ross composed. "Such hurtful, offensive dialect,

    while shielded by the First Amendment [of the united states constitution], is unacceptable and is not regular with our standards and values." He said a gathering had

    been performed to handle the incident including reps from the Variety Office and the CMU Law enforcement Department. CMU students placed a rally against hate talk on

    Thursday night, which some Republican students went to. It had been reportedly agreed upon "XOXO, Courtney". "While still not appropriate, I wish to get rid of that

    they didn't create it themselves," Ms Flynn said. The http://zindagikimehek.net/ campus group for Jewish students, Hillel, had written on Facebook that it was "deeply

    worried and disappointed". It promised to utilize the college or university "to ensure all Jewish students feel safe and pleasant on campus, and this incidents such as

    this do not happen again". Six million Jews were murdered by the Nazis in Hitler's loss of life camps during World Warfare Two. Not individuals were won circular by

    Donald Trump when he became the Republican presidential nominee this past year - even participants of his own get together had their questions. We spoke to several

    Republican ladies in New Hampshire who had been among those in the beginning sceptical of the existing president, but who've acquired a change of heart and soul since.

    Edited by Charlotte Pamment, made by Mat Morrison
    http://lambingan.ph/
    http://zindagikimehek.net/watch-video-zindagi-ki-mehek-11th-march-2017-full-episode-126/
    http://lambingan.ph/ggv-gandang-gabi-vice-march-12-2017-pinoy-tv-hd/
    http://vivoipl2017schedule.com/
    http://dramapop.net/
    http://vidzek.com/
    http://pinoytv.one/

    ReplyDelete
  20. Like most small businesses on the North Shore, Manchester by the Book in the center of Manchester by the Sea, MA, started small an idea and some books from Stolle’s parent’s basement.
    Nike Free Runn Shoes
    Nike Air Force 1 Shoes
    Nike Air Zoom Shoes
    Nike Rose Run Shoes
    Nike Air Max 90 Shoes
    Palladium Boots
    Asics Gel Shoes
    Salomon Speedcross 3 CS
    Adidas Yeezy Boots 350
    Adidas Springblade Shoes

    ReplyDelete